The FocusVision Blog

Our research strategists and MRX thought leaders from around the globe offer best practices, research on research, and industry insights—all to help you master your skills and keep up with emerging trends.

Once Upon a Time…Elevating Research Storytelling with FV Video Insights – Part 1

Published by Zoe Dowling

FocusVision’s Lead Research Strategist, Zoe Dowling, recently wrapped up Part 1 of our enchanting new webinar series, entitled: Once Upon a Time – Elevating Research Storytelling with FV Video Insights. See for yourself how researchers can use video to build stories that stay in people’s minds…connecting stakeholders to key customer messages that drive definitive actions. You’ll also learn how FV…

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Once Upon a Time…Elevating Research Storytelling with FV Video Insights Part 1

Published by Zoe Dowling

Missed our webinar on research storytelling?  In a world awash with data, research storytelling has never been more important. Seeing faces, hearing voices and understanding emotions creates a different level of customer connection. These compelling stories visually represent the true voice of the consumer, leading to better research and meaningful decision-making. And, that’s no fairy tale. In Part 1 of…

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Emojis and Research: Exploring “Face Value” – Part I

Published by Ryan Baum

From ancient Egyptian hieroglyphics to modern Chinese characters, communication through symbolism is something that’s been prevalent throughout our history. In today’s Digital Age, communication symbols have evolved to the point of ubiquity. Articulating emotive vibes can sometimes get tricky, and small digital symbols otherwise known as “emojis” have become a playful way to help us better communicate a message’s tone.…

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Cashing In On B2B Qualitative Research

Published by Zoe Dowling

Successful B2B research is all about C.A.S.H:  Coherent, Actionable, Strategic and Hypotheses driven. Drawing upon real-world case studies, this webinar will illustrate how important it is to follow the C.A.S.H. principle when conducting B2B Qualitative Research. We will also discuss the research technology tools best suited to the B2B space. What You Will Learn: Key issues and methodological best practices,…

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The Third Age of Focus Groups

Published by Mike Kuehne

Introducing FV360 Live and FV Video Insights The 360° camera was the big noise in tech for consumers in 2016, but what about its use in business? By now most of us have witnessed the magic of the technology behind a Go-Pro video experience. Watching a flat screen turn into an action-packed experience, where technology translates into intense emotions, closeness…

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Increase Your Online Survey Response Rates With Reminders

Published by Aaron Jue

When launching an email campaign, reminders are an easy and effective ways to increase response rates for online surveys. Studies have show that a simple reminder or two can double the response rates to your study. After sending an initial email invite to a survey, a follow up email should always be sent out to contacts that have not taken…

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A Look Back at Market Research in 2016

Published by Zoe Dowling

This has been quite a year in market research for FocusVision and me. Now that we are approaching the close of 2016, I want to take a moment and reflect on some of the stand-out trends and hottest topics from this year’s conferences, articles and news reels. Three areas in particular caught my attention. Let’s Hear it for the Millennials:…

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Guest Blog: The Annual 2016 meaning Survey

Published by focusv

The Market Research Technology Survey for 2016 is about to launch. FocusVision and meaning are working together for this year’s survey! Our annual survey has a habit of uncovering some unexpected findings each year. Last year, one of these was the extent to which CAPI is about to eclipse CATI as a method, thanks to the boost in viability it…

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Check Out the Latest from Our Resource Library

See how FocusVision has helped some of the worlds' biggest brands in our quantitative and qualitative resources including case studies, white papers, and webinars.

White Paper

More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

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Case Study

Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

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Webinar

A Double Take on Qual: A New and Empathetic Way to Stream Research

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