With the rise of over-the-top entertainment providers like Netflix and Amazon Prime, our FocusVision team and market research agency Zanthus, wanted to understand more about how consumers are behaving in the fast-changing world of in-home entertainment. Do satellite and cable providers face an uncertain future? To find out, we devised a study among 1008 respondents in the USA, using our integrated Quant+Qual online survey…Read More →
The FocusVision Blog
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2016 is a year that has been marked with two major elections—the European Referendum in the United Kingdom and the Presidential Election in the United States—and in both instances, much of the public was shocked by the outcome as polls were unable to provide an accurate picture of the political landscapes in each country. Such unexpected results have led to…Read More →
Minimizing respondent dropout is critical to ensuring a healthy participation rate for your survey. Respondents abandon a survey for any number of reasons. They may lose interest, get distracted by another activity or encounter a technical problem with the survey. Survey abandonment almost always occurs in the first pages of a survey Figure 1 illustrates a typical example showing the page by…Read More →
Let’s rewind in time back to the summer of 2015 — when Donald Trump declared his candidacy to become the President of the United States. I recall many folks including myself thinking, “Donald Trump for President? This must be a joke, there’s virtually no chance that somebody like Trump can become president. For Trump to even become the Republican nominee,…Read More →
VideoStreaming by FocusVision allows viewers everywhere to observe and interact with focus groups and IDIs. Whether you are watching live remotely or from the backroom with our new immersive FV360 Live experience, you can be a part of the action from any location! VideoStreaming is getting a makeover, providing a more modern experience with fewer distractions. Don’t worry, VideoStreaming still has…Read More →
In this release, we’re continuing to expand what’s possible with Decipher by FocusVision, the most powerful online survey tool! Table Enhancements We’ve expanded the capabilities of Crosstabs! You can now customize your table views via transpose or completely change the attribute dimensions. Dynamic rows gives you control over where you want to see them in your table via a simple…Read More →
2016 has been an exciting time at FocusVision. There’s been a tremendous spirit of innovation and nowhere is that more evident than with our flagship qualitative offering VideoStreaming, which captures interviews and focus groups from everywhere, and delivers them to you anywhere. Today, FocusVision is making public Memphis, FocusVision’s code name for a breakthrough new system that we believe will change…Read More →
In the previous segment of our two-part blog series around the 2016 Presidential Election, we gained an overall sense of how people felt emotionally toward Hillary Clinton and Donald Trump. In this final segment, we will discover why folks are feeling the way they do about the candidates. Why Americans feel the way they do about the 2016 Presidential Candidates…Read More →
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