The FocusVision Blog

Our research strategists and MRX thought leaders from around the globe offer best practices, research on research, and industry insights—all to help you master your skills and keep up with emerging trends.

New Study Indicates Trouble Ahead for Satellite and Cable Companies [Infographic]

Published by focusv

With the rise of over-the-top entertainment providers like Netflix and Amazon Prime, our FocusVision team and market research agency Zanthus, wanted to understand more about how consumers are behaving in the fast-changing world of in-home entertainment. Do satellite and cable providers face an uncertain future? To find out, we devised a study among 1008 respondents in the USA, using our integrated Quant+Qual online survey…

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The Aftermath of the 2016 Presidential Election: Where Polls Went Wrong

Published by focusv

2016 is a year that has been marked with two major elections—the European Referendum in the United Kingdom and the Presidential Election in the United States—and in both instances, much of the public was shocked by the outcome as polls were unable to provide an accurate picture of the political landscapes in each country. Such unexpected results have led to…

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FocusVision Honored as a Stevie Award Company of the Year Winner in the 2015 American Business Awards

First Impressions Count: Engage Survey Respondents Early to Maximize Response Rates

Published by Aaron Jue

Minimizing respondent dropout is critical to ensuring a healthy participation rate for your survey. Respondents abandon a survey for any number of reasons. They may lose interest, get distracted by another activity or encounter a technical problem with the survey. Survey abandonment almost always occurs in the first pages of a survey Figure 1 illustrates a typical example showing the page by…

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Perfection is an Unrealistic Expectation

Published by Ryan Baum

Let’s rewind in time back to the summer of 2015 — when Donald Trump declared his candidacy to become the President of the United States. I recall many folks including myself thinking, “Donald Trump for President? This must be a joke, there’s virtually no chance that somebody like Trump can become president. For Trump to even become the Republican nominee,…

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FocusVision VideoStreaming: Live streaming focus group video from anywhere in the world

VideoStreaming has a new look!

Published by Annabel Starratt

VideoStreaming by FocusVision allows viewers everywhere to observe and interact with focus groups and IDIs. Whether you are watching live remotely or from the backroom with our new immersive FV360 Live experience, you can be a part of the action from any location! VideoStreaming is getting a makeover, providing a more modern experience with fewer distractions. Don’t worry, VideoStreaming still has…

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Decipher M35 Software Release: Tables, Language Manager, Getting Started Videos, And More!

Published by Decipher

In this release, we’re continuing to expand what’s possible with Decipher by FocusVision, the most powerful online survey tool! Table Enhancements We’ve expanded the capabilities of Crosstabs! You can now customize your table views via transpose or completely change the attribute dimensions. Dynamic rows gives you control over where you want to see them in your table via a simple…

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Piloting Memphis: A New Immersive Focus Group Video Experience

Published by Steve August

2016 has been an exciting time at FocusVision. There’s been a tremendous spirit of innovation and nowhere is that more evident than with our flagship qualitative offering VideoStreaming, which captures interviews and focus groups from everywhere, and delivers them to you anywhere. Today, FocusVision is making public Memphis, FocusVision’s code name for a breakthrough new system that we believe will change…

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The Science of Emotion: How America Experiences Clinton & Trump – Part II

Published by Ryan Baum

In the previous segment of our two-part blog series around the 2016 Presidential Election, we gained an overall sense of how people felt emotionally toward Hillary Clinton and Donald Trump. In this final segment, we will discover why folks are feeling the way they do about the candidates. Why Americans feel the way they do about the 2016 Presidential Candidates…

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Check Out the Latest from Our Resource Library

See how FocusVision has helped some of the worlds' biggest brands in our quantitative and qualitative resources including case studies, white papers, and webinars.

White Paper

More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

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Case Study

Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

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Webinar

A Double Take on Qual: A New and Empathetic Way to Stream Research

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