The FocusVision Blog

Our research strategists and MRX thought leaders from around the globe offer best practices, research on research, and industry insights—all to help you master your skills and keep up with emerging trends.

Decipher M35 Software Release: Tables, Language Manager, Getting Started Videos, And More!

Published by Decipher

In this release, we’re continuing to expand what’s possible with Decipher by FocusVision, the most powerful online survey tool! Table Enhancements We’ve expanded the capabilities of Crosstabs! You can now customize your table views via transpose or completely change the attribute dimensions. Dynamic rows gives you control over where you want to see them in your table via a simple…

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Piloting Memphis: A New Immersive Focus Group Video Experience

Published by Steve August

2016 has been an exciting time at FocusVision. There’s been a tremendous spirit of innovation and nowhere is that more evident than with our flagship qualitative offering VideoStreaming, which captures interviews and focus groups from everywhere, and delivers them to you anywhere. Today, FocusVision is making public Memphis, FocusVision’s code name for a breakthrough new system that we believe will change…

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The Science of Emotion: How America Experiences Clinton & Trump – Part II

Published by Ryan Baum

In the previous segment of our two-part blog series around the 2016 Presidential Election, we gained an overall sense of how people felt emotionally toward Hillary Clinton and Donald Trump. In this final segment, we will discover why folks are feeling the way they do about the candidates. Why Americans feel the way they do about the 2016 Presidential Candidates…

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Webinar Recap: Studying Childhood Obesity in Latin America

Published by focusv

Historically, Latin American countries have had a troubled relationship with nutrition and food supply. For many years, hunger, malnutrition and its consequences have haunted each developing country’s mortality and quality of life. However, in the past years, we have seen radical shifts. While there has been a significant decrease in the disease’s characteristic of poverty and food shortage; there has…

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Supporting The Future of Qualitative Research: The Young Professionals Grant Program

Published by focusv

One thing that you may not know about FocusVision is that we are dedicated to developing and nurturing young market research talent. Many young professionals have been a huge reason why FocusVision has been so successful at creating and adopting new technologies, specifically in the qualitative sector, to move the industry forward. That’s why we’ve partnered with Schlesinger Associates and…

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21st Century Research Panels… Not Like Grandma Used to Make

Published by Mike Kuehne

Imagine a way-back-machine dystopian universe where research surveys were administered door-to-door. Where panelist contact information was kept on punch cards that had to be sorted and put back into a stack of thousands for every project. Imagine a time when research conducted through panels was not digital at all. For those familiar with the dystopian research universe known as the…

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Market Research & Technological Innovation: Reflecting on the Journey

Published by Zoe Dowling

Technological developments within market research have transformed the industry over the past couple of decades. The recent ASC Conference, held in the beautiful Cathedral city of Winchester, offered a welcome opportunity to reflect on these innovations, posing the question, ‘Are we there yet?’ In my opening keynote at the conference, I attempted to provide my own answer to this question…

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Whole Brain Thinking: The New Insights Mindset

Published by Steve August

This post was originally published on The Market Research Event Blog. In the September 2016 issue of Harvard Business Review, there is a remarkable article titled “Building and Insights Engine.” Its three co-authors, Frank van den Driest of Kantar Vermeer, Stan Sthanunathan, and Keith Weed of Unilever, describe how the results of a research study with over 350 businesses and…

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Check Out the Latest from Our Resource Library

See how FocusVision has helped some of the worlds' biggest brands in our quantitative and qualitative resources including case studies, white papers, and webinars.

Webinar

Understanding Social Media Video Sharing Behaviors and Motivations

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White Paper

More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

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Case Study

Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

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