The businesses that can keep their customer central to their decision-making process and can adapt quickly to their customer’s needs will be the brands that will sustain and thrive in any economic downturn.
Whether you are asking questions in a survey, focus group, or online research community, it’s extremely important that you simplify your questions.
In this podcast interview, we discuss the importance that customer research has when creating marketing strategies and content plans, how brands can use big and small data together to achieve predictability, and where AI and ML can add administrative value within your marketing stack.
FocusVision Decipher’s survey platform contains one of the most powerful and robust data reporting and analysis solutions. It is easy to use, yet sophisticated enough for more advanced users. Now, getting data insights is easier than ever with the DIY survey reporting and analytics tools.
At NEXT many of the technology-related presentations discussed how video, AI-powered analytics, and dashboarding could help bring the customer closer.
The most common way to analyze survey data is through the use of a crosstab. Survey data is ‘split’ or ‘segmented’ in order to compare the opinions and behaviors between one subgroup and another. Looking at data this way can give you a more thorough understanding of your customers.
The success of Customer Experience should begin with decisions made by the CEO. Only through this unified pursuit of Customer Truth will brands be able to create and operationalize a sustainable and predictable business model for the future, and a brand experience which is valued by their customer.