The FocusVision Blog

Our research strategists and MRX thought leaders from around the globe offer best practices, research on research, and industry insights—all to help you master your skills and keep up with emerging trends.

The Science of Emotion: How America Experiences Clinton & Trump – Part I

Published by Ryan Baum

For decades psychologists have been evaluating emotions in systematic ways. FocusVision thought it would be fascinating to leverage their findings, and lead a study that employs a systematic approach in understanding how people are feeling “emotionally” about Hillary Clinton and Donald Trump. The History Behind Studying Emotions Emotions have been studied scientifically for years, dating back to Charles Darwin. He…

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Get More From Your Online Surveys

Published by Aaron Jue

I’ve been running our client satisfaction survey for the past few years. We solicit feedback about our software and services at the end of every quarter to help us see where we are doing well and where we need to make improvements. The survey helps ensure we’re achieving successful business results, and it is process that includes taking advantage of…

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Discover FocusVision’s Complete Quant+Qual Solutions at ESOMAR Congress

Published by focusv

Only FocusVision brings the best in Quant+Qual market research solutions to the world and we’re heading to the biggest event for marketing and research professionals to share our knowledge. We’re a proud sponsor of ESOMAR Congress 2016, where this year’s theme is an expression that all brands and companies want to hear, “WOW.” It’s a response that we want our…

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Webinar Recap: Leveraging Science to Quantify Emotions

Published by focusv

What do consumers REALLY feel about your brand or product? Joy, frustration, surprise, anger? It’s rare that companies take the time to truly understand the emotions associated with their brands. Ryan Baum showed attendees how brands can use our online survey tool Decipher to do just that in an interactive webinar titled How Do You Feel? Leveraging Science to Quantify…

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Revelation Software Update August 2016: Daily Digest + Custom Invites

Published by Emily Eichelberger

Revelation Software Update August 2016: Daily Digest + Custom Invites Revelation is one of our unique qualitative research platforms that allow clients to uncover consumer behaviors with the ease and engagement of their favorite social media app. It’s the best solution for mobile diaries, insight communities and bulletin boards. We’ve recently added some exciting features to further increase participant engagement…

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Decipher M34 Software Update: Offline Mode, Reporting

Published by Daniel Ryan

We strive to be the best in the market, and the only way we can do that is by constantly improving all of our market research technologies to make your research projects easier and more efficient. Register for our webinar on August 25, 2016 at 11:00AM EDT for a deeper dive into all of the new features. Decipher M34 Software…

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Research Now Announces Partnership with FocusVision

Published by focusv

Will Utilize Decipher Survey Platform to Optimize Quantitative Research Initiatives DALLAS — August 16, 2016 — Research Now, the global leader in digital data collection to power analytics and insights, today announced a partnership with FocusVision, the global leader in market research technology. Research Now will use FocusVision’s widely respected Decipher technology platform, which emphasizes a mobile-first approach to survey design and data…

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Top Five Trends in Mobile Surveys

Published by focusv

Each year, many millions of respondent surveys are hosted on our online survey platform, Decipher. This gives us unprecedented access to respondent survey-taking behaviors and allows us to constantly investigate the latest survey trends. Here are the top  trends we’ve seen in mobile surveys over the last year: Trend #1: Online survey starts from smartphone devices continue to grow Closing…

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Check Out the Latest from Our Resource Library

See how FocusVision has helped some of the worlds' biggest brands in our quantitative and qualitative resources including case studies, white papers, and webinars.

Webinar

Understanding Social Media Video Sharing Behaviors and Motivations

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White Paper

More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

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Case Study

Double Take: Connecting the Dots Between Millennial and Seasoned IT Decision Makers

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