Fresno, CA – July 7, 2016 – FocusVision, the global leader in market research technology, is proud to announce that Zoë Dowling, Ph.D., has joined the firm’s growing team of research industry experts as Lead Research Strategist.
Zoë brings over seventeen years’ of specialized experience in internet and mobile research, with emphasis on respondent engagement and online/offline qualitative approaches, including interviews, focus groups, and usability testing.
Zoë will lead FocusVision’s new Research Strategist Group, working closely with the sales and product teams to ensure FocusVision customers get the most out of the company’s technology suite. The Research Strategist group is a premium resource now available to all FocusVision customers.
Already a frequent voice in the professional research landscape, Zoë will also represent FocusVision at industry speaking engagements and educational opportunities.
“Zoë’s phenomenal background and reputation in the market research industry, coupled with her keen strategic mind will be a major force in continuing FocusVision’s mission of providing the best research technology solutions to our customers,” said Jamin Brazil, FocusVision’s CEO. “I’m thrilled to welcome Zoë to the FocusVision team.”
Prior to joining FocusVision, Zoë served as Senior Vice President and Global Mobile Capability Leader for Added Value, a global marketing consultancy, part of the Kantar Group. She transformed Added Value’s approach to data collection by leading the shift to mobile research, driving awareness and best practices. While at Added Value, she participated in Kantar-wide initiatives, including web and mobile research within developed and emerging markets.
Zoë holds a BA in Sociology and Social Policy from the University of Stirling in Scotland, an M-Phil in Social Research Methodology from the University of Stellenbosch in South Africa, and a Ph.D. in Sociology from the University of Surrey in England.