The State of MRX: Industry Trends and Implications | FocusVision Blog Skip to main content

The State of MRX: Industry Trends and Implications

Technology powers much of today’s research and is driving many future developments in our industry. Now in its 13th year, the 2016 Market Research Annual Report, collected data from 200 research companies worldwide. The report provides valuable updates related to the positioning of current research technologies within market research, and the emergence of new ones.

Watch the webinar to learn about:

  • Research Modes – the evolving use of CAPI, CATI and CAWI (web interviewing), along with the continued proclivity of smartphone interviews.
  • Big Data and Social Media – the role big data plays within a research project and relates to survey data, and where social media fits into the picture.
  • Storytelling – how researchers understand and use storytelling in today’s research.

 
Was this information helpful?
Yes
No
Share this article:

Add comment

E-mail is already registered on the site. Please use the Login form or enter another.

You entered an incorrect username or password

Sorry, you must be logged in to post a comment.

Begin your journey to better customer insights

Request a demo