We don’t always have a lot of time to go back and view our interview recordings. However, taking the time to do so will add a lot of value to what you learned during the actual session. And, when viewing your recordings, be sure to observe both single and group outputs.*
The group view allows you to take in the dynamic as a whole. This can be useful to compare facial expressions and body language in general, particularly when the group is viewing stimuli from the screenshare.
By contrast, the individual view is helpful in two ways. You can get a close up of the person talking and focus on what they are saying and how they are saying it. You can also isolate views of people listening to others talking, and monitor their non-verbal reactions to the conversation.
As with any exercise, taking a second look almost always provides valuable new insights. This is your opportunity to focus on the key visual cues and body language that can unlock deeper meaning. Switching between individual and group views provides further information and clarity.
*Playback recordings are only available with an InterVu Now account. It’s free and easy to set up. If you haven’t already done so, try it today.