A Whole New World: Smartphones & Smarter Research

A Picture of Zoe Dowling

It’s a “whole new world”, with more people surfing the web via mobile devices than ever before. In this insightful new webinar, we will walk you through FocusVision’s 2017 Mobile Trends Report, which was derived from more than 160 million survey starts in 2016. We’ll also discuss why a mobile-first approach to survey design is critical, and offer prescriptive guidance to assist you in getting the most out of your research questionnaire design.

You will learn about:

  • The latest in mobile participation rates for survey research.
  • The importance of both survey technology and questionnaire design for data accuracy and business decision-making.
  • Tips for making surveys mobile friendly.

 

About the Speakers:

Zoë Dowling
Ph.D., Lead Research Strategist, FocusVision
Zoë Dowling uses her extensive research expertise to help clients best apply FocusVision’s technological solutions. An early internet adopter, she has been involved in online research since the 1990s. She specializes in respondent engagement for web and mobile surveys, as well as qualitative approaches related to online communities and interview techniques. A scholar of innovation, Zoë actively combines traditional and out-of-the-box approaches to adapt effective methodologies to a changing world. She holds a BA in Sociology and Social Policy from the University of Stirling in Scotland, an M-Phil in Social Research Methodology from the University of Stellenbosch in South Africa, and a Ph.D. in Sociology from the University of Surrey in England.

Denise D’Andrea
Vice President, Technical Sales, FocusVision
Denise brings over 22 years’ of market research expertise to FocusVision. She leads the group that conducts interactive online product demonstrations, exhibiting FocusVision’s technology features and capabilities. She also answers technical inquiries from prospective clients. Prior to joining FocusVision, Denise served as a technical trainer, support engineer and product manager, focusing her direction on new product launches and positioning. Denise is very active in the market research industry, and has been heavily involved in the New York Chapter of the MRA. She served as Treasurer of this chapter for three years before being named President, a title she held for three years.

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