This informative case study with Avon highlights the Latin American woman’s relationship with cosmetics, and provides a deeper understanding of associated branding issues.

What You Will Learn:

  • How makeup helps reinforce a woman’s individuality and identity, and helps define her space within family, work and society as a whole.
  • Which items women carry in their “beauty bags” and how this can help highlight purchasing trigger points and new business opportunities.

Share this webinar:

  • Share this article on Facebook
  • Share this article on Twitter
  • Share this article on LinkedIn
  • Share this article on Google Plus
  • Share this article through E-mail