Fast, efficient and meaningful market research is crucial to success throughout the product development lifecycle. And, just as the CPG landscape continues to evolve, so too must research techniques and technologies.

Join us to learn how we’ve partnered with leading brands and researchers to demystify the consumer mindset related to CPG purchasing decisions.

How Do You Feel? Leveraging Science to Quantify Emotions

For decades psychologists have been studying emotion, however, few companies are leveraging the scientific discoveries that psychologists have utilized for years. If researchers can standardize quantitative emotional measurements, both companies and consumers stand to benefit.

Join us to learn how companies can standardize quantitative emotional measurements to better understand the deep connections consumers have with their goods and services.

Presenters:

  • Ryan Baum Research Strategist, FocusVision
  • Steve August Chief Marketing Officer, FocusVision