Brand: Learn what people say when
you’ve left the room
Jeff Bezos, founder of Amazon once said:
“Your brand is what other people say about you when you’re not in the room.”
The best way to find that out is to ask them.
Customers: Hear them out
What’s more important than your customers?
Make sure you’re listening to them.
Product: Create something people want
A product might be a bottle of shampoo, the dashboard of a truck or a chain of wine-tasting hotels. You might have a new invention or a new range of products. The questions are always the same.
Communications: Create content that works
Advertising, campaigns and thought leadership: you can create them all, but you need research to find out if they give you a return on your investment. And whether they’re sending the right message.
Employee: Listen to the heart of your business
People make a business. Happy employees lead to successful companies.
User experience: Iterate to make your product perfect
Nothing is perfect straight off. Every design or creation goes through change: tweaks and refinements to make it better, year by year.