FocusVision InterVu Common Exercises
Moving to online focus groups doesn’t mean giving up on interactive exercises that help you explore the subject matter in different ways. Here’s five flexible tools within FocusVision InterVu that you can use to dig deeper and engage your participants in a digital environment.
Getting Started with an Agile Research Approach
Build a body of research knowledge, with each study furthering and deepening understandings of your customers, your industry, and broader landscape. This likely means numerous small studies interspersed with a few large-scale projects across a year.
Is Your Brand Message Being Diluted as it Moves Through Your Organization? Customer Insights Can Help
Marketing spends a lot of time and effort creating a cohesive narrative that encompasses the facts and feelings created by their brand. This message is then shared with customers through brand and advertising efforts.