Marketing Insights

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Content Marketing and the Role of Insights: A Conversation with Courtney Kay

Content Marketing and the Role of Insights: A Conversation with Courtney Kay

Content marketing, while in existence for over 50 years, has grown exponentially in the past 5. Traditional unidirectional advertising campaigns...

White Paper

Getting Started Guide: 5 Tips for Video Storytelling

Getting Started Guide: 5 Tips for Video Storytelling

Overview In recent years, there’s been a notable push to incorporate storytelling into insights reports, and indeed in all aspects...

White Paper

Do You Know How Your Customers Feel? The Role of Emotion in Decision-Making, and Your Bottom Line

Do You Know How Your Customers Feel? The Role of Emotion in Decision-Making, and Your Bottom Line

Overview Emotions are a core part of what makes us human. While there are cross-cultural variations on their expression and...

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