Ask the Experts – Uncovering Emotion Through Online Qualitative Research

In recent years, emotion has been a leading buzzword within the insights industry – and for good reason. Developments in academic thinking and understanding of cognition, specifically emotions and their function within decision-making, have significant implications not just for the brands that we help but also for the way that we approach asking questions in our research studies.

But how do we uncover emotion through online qualitative research? What types of activities are best suited for digging into people’s feelings? What types of insights can you obtain? To address these questions, Qualitative Research Strategist Aliza Pollack will join Zoe Dowling, SVP Research at FocusVision for an informal discussion covering the different types of approaches she’s employed and real examples of the outcomes obtained. There will be plenty of time for questions, so feel free to send them in advance or share on the day.

In this webinar, we will cover:

– What types of online activities are best suited to uncover emotion?
– What types of data and insights do you get from these activities?
– Your question here…

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