As the agile software development methodology became mainstream over the past decade, other industries, including market research, have appropriated the term into their world. There’s much talk about the shift to ‘agile research’ but in reality, this is most often a shorthand to indicate the speed: the ability to move from business question to delivering insights and recommendations in a short period of time, rather than a shift in how we approach research. So what does agile research look like? Is agile even the correct term?
To address these questions, Carisha Larios, Quantitative Insights Specialist, will join Zoe Dowling, SVP Research at FocusVision for an informal discussion exploring the current meanings of the word agile within market research and discuss how it is evolving within today’s insights needs. There will be plenty of time for questions, so feel free to send them in advance or share on the day.
In this webinar, we will cover:
– What do we really mean when talking about ‘agile research’?
– What could agile (or iterative) research look like?
– Does agile research mean the end of large-scale research studies?