Case Study

Avon Partners with FocusVision to Investigate the Emotional Impact of Cosmetics among Latin American Women

Cosmetic giant Avon tapped FocusVision to study Latin American consumers, including:

  • The design of a quantitative+qualitative research approach to present a unified view of the target consumer.
  • The identification of significant insights that will impact Avon’s current and future product development, marketing and sales.

“It was crucial for us to walk in consumers’ shoes in order to truly understand their relationship with make-up‎, and collect meaningful qualitative data in friendly and inspiring ways. We were able to capture very useful consumer insights, materials and perspectives, which informed multiple discussions and decisions within the Avon organization.” Paola Toscano, Senior Insights and Marketing Intelligence Manager – Avon

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