Communicating and conveying the right message to your customer is critical to the success of your product. Whether you market to patients, physicians or caregivers, your product must convey a clear and compelling story to resonate with your audience and stand out from the crowd.
Message testing and development techniques
Through research, you can test, develop and validate messaging. In an online survey, respondents can provide feedback on a text description, a visual graphic or even a video advertisement. If you have a list of test messages, each of these can be evaluated in terms of overall appeal, usage intent or effectiveness. Large sample sizes from surveys can give you robust data and the level of confidence you need to go to market with a winning message.
Need an in-depth reaction or understanding of your audience? For example, how does a patient or physicians make treatment decisions? A qualitative deep-dive can be valuable for understanding your audience and tailoring your communication accordingly. In-person interviews or focus groups discussions can explore why a message does or does not resonate in situations unique to the healthcare industry.
At FocusVision, we provide researchers with a variety of tools to test and develop effective messaging:
Determine which message resonates the most
- Mix and match messages
- Segment your messages by specialty or audience
- Remain within all-important privacy and compliance guardrails
Decipher can meet all of your online survey and message testing needs. Our surveys support MaxDiff and Conjoint exercises as well as standard and dynamic question elements. We also support image or video files – in whatever form your messages comes in– for respondents to evaluate and leave feedback. Decipher is also fully-HIPPA-compliant.
Need in-depth one on one conversations or focus group? InterVu webcam interviews provide dramatic cost savings, improved speed to market and expanded geographic reach, by allowing organizations to tap into audiences that may have previously been unreachable. InterVu offers a global qualitative infrastructure with hands-on project management and tech support.
Revelation is a mobile diary and activity engine. Use activity-based exercises to observe and gain insight into your community. Picture or writing exercises can tell you how participants interact with and feel about your message. With our Concept Canvas tool, participants can interact dynamically with an image or graphic.