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Better Data Means Better Business Decisions: Tips for Achieving High-Quality Data with Participant Engagement

We all strive for great data and insights to feed into decisions that propel business’ forward. In today’s fast-spinning world we need to do that ever more quickly and cost-effectively. But when moving quickly, the research participant and their needs can be forgotten, and this can have negative consequences for data quality.

Fortunately, it does not have to be this way. GRBN has conducted research-on-research, and worked with many experts in the field, to understand how to give participants a great user experience, resulting in higher data quality, without adversely impacting cost or speed.

Our research participants are the life-blood for our sector. Watch our webinar to learn concrete ways to create great participant user experiences.

In this webinar, we discuss:

  • What participant engagement means and why it’s important
  • 10 tips for elevating the user experience in qualitative research and quantitative research studies
  • Trying something different – saying thank you with video

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