Revelation’s Concept Canvas is a dynamic activity that enables instant feedback on ads, concepts, packaging and more. This engaging markup tool is often used for evaluations of visual stimuli, but that merely scratches the surface of the creative research that Concept Canvas can power.
Steve August leads the webinar in a demonstration of creative techniques for Concept Canvas that will be immediately applicable to your research. Learn how Concept Canvas can:
- Leverage sentiment, labels and visuals to create powerful perceptual exercises
- Use tablets to integrate activities into in-person focus groups
- Combine with InterVu webcam interviewing
Watch the webinar to learn more.