Can focus groups work harder? We think so. One could argue that it is difficult to innovate on a classic, or indeed, that a classic should not be messed with. But innovation and crafty creative twists are what inspire and encourage deeper learning.
FocusVision and Greenberg Strategy joined forces to launch a different qualitative approach: Double Take. Join us as we discuss how this works, and get a brief review of a Double Take case study.
In this Webinar, you will learn:
- How Double Take transports researchers beyond the first glance, and can drastically increase learning and efficiencies in field.
- How FV360 Live by FocusVision helps form a strong, empathetic link amongst research subjects.
- How to understand differences among Millennial and seasoned IT decision makers.
About the Speakers:
Michael Kuehne, Senior Research Strategist, FocusVision
Michael is a seasoned research professional with deep experience in leading research initiatives through the successful integration of consumer insights and sensory evaluations. His record of achievement includes strategic development and execution, innovation, technology management, and operations. With a unique experience set on both client and agency-sides of the research arena, Michael has a keen understanding of how research is actually used in an organization, and how research outcomes drive product innovation. He has led domestic and international insights teams, spearheaded primary research initiatives and managed new product solutions from concept through launch.
Nicola Finnerty, Vice President, Head of Qualitative, Greenberg Strategy
Nicola has worked as a qualitative research consultant for 20 years in Europe and in the U.S. She has worked on a variety of financial, technology, travel, media, consumer packaged goods and beverage brands. With a strong passion for motivational research and uncovering the underlying needs of consumers, Nicola aims to reveal vital consumer truths and key brand strategy insights for all her clients. Embracing the Whole Human philosophy at Greenberg has been a natural and easy fit as Nicola spearheads the talented team of Strategists in understanding the ‘who before the why’.