Report

FocusVision 2016 Annual MR Technology Report

This 13th annual survey of over 200 research companies worldwide offers a glimpse into the beating heart of market research. Technology powers much of today’s research, and is driving most, but not all, future developments. This study supplements a core set of tracking questions on the industry’s use of technology.

Highlights include:

  • Trends in research activities and modes
  • Trends in online sample sources
  • Trends in research software demands
  • Trends in analysis and results reporting
  • Visual presentation and storytelling
  • Big Data and alternative sources of data

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