This 13th annual survey of over 200 research companies worldwide offers a glimpse into the beating heart of market research. Technology powers much of today’s research, and is driving most, but not all, future developments. This study supplements a core set of tracking questions on the industry’s use of technology.
- Trends in research activities and modes
- Trends in online sample sources
- Trends in research software demands
- Trends in analysis and results reporting
- Visual presentation and storytelling
- Big Data and alternative sources of data