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FocusVision Decipher – Scaling surveys from simple to sophisticated

To make better decisions, you need to understand your customer. You need a voice in the boardroom, you need to support, or sometimes contradict second-hand customer feedback and the ‘case study of one’ that seems to get more traction. Now, real-time customer insights can be at your fingertips with FocusVision Decipher, the professional grade, comprehensive yet easy-to-use survey and reporting platform.

Through Decipher, you can connect with your customers and assess all aspects of their interactions with your company. You can understand their brand perception and loyalty, measure and test messaging resonance and much more. With the advent of big data and the mass of information companies hold on their customers, Decipher gets you straight to the point and adds the human element back into data with functionality like video open-end responses to easily interpret the emotion behind the opinions. Better business decisions can be made based on fact and true customer insight.

Having the option of an ‘always-on’ customer insights programme means you can now obtain a true read on customer experience. As social media and technology make it even easier to impact opinion and experience, using Decipher to interact and monitor your customer base means you can keep your business ahead of threats, exploit new opportunities, and understand what can change opinion.

Key Features

Feature Description
Mobile-friendly Built for all devices from desktop to tablet and mobile phones
Real-time field monitoring See your data in real-time and track and optimize mid-project
Language support Over 80 languages supported
Question library Over 25 dynamic question type so you can ask the right questions in the right way
Security GDPR ready
1 click to PowerPoint analysis Export reports to PPT for easy sharing with stakeholders
Advanced analytics and reporting A myriad of cloud-based tools to aid analysis and insight reporting

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