With engaging activities, multi-media uploads and social media style interactions, FocusVision Revelation is a qualitative research solution taking you into your customers’ everyday lives. Participants can interact with the intuitive User Interface (UI) to share their thoughts and feelings, photographs and videos; enabling you to uncover the emotions, motivations, and behaviors around the role of your brand within their lives.
Rather than undertaking expensive in-home ethnographies (ethnographic research), Revelation provides an online solution to build extended interactions with your customers in all geographic locations. The unobtrusive approach allows you to see what’s in your customers’ refrigerator, wardrobe, medicine cabinet in addition to their out-of-home experiences in the workplace, stores or on the street.
Revelation takes the complication out of running deep-dive, qualitative studies. Its enhanced analytical tools make it easy to gather insight from multi-media data without being too time intensive. Build your brands and products, improve your customer satisfaction by bringing their experiences to life in real-time. Uncover your Customer Truth™ through their lens with the most dynamic and user-friendly digital qualitative/mobile diary platform on the market today.
Key Features
| Feature | Description |
|---|---|
| Mobile Web and/or Native Mobile App | The web-platform can be used on any device alongside the native mobile app. The mobile app can also be used as a standalone platform |
| Concept Canvas | Optimize packaging or store fronts, create journeys and timelines, and countless other ways to capture feedback through the Concept Canvas tool |
| GDPR Compliant | Privacy and security features keeps your data secure and compliant for GDPR |
| DIY or Professional Services | Easily set up and run a study on your own or rely on our Professional Services support team |
| Activity-based platform | Not simply a platform for question and answer discussions, engage your participants with a variety of activities to learn about their lives |
