SoapBoxSample (SoapBox) is a market research start-up pioneering new approaches to online and mobile research. At the heart of SoapBox is its proprietary panel, MySoapBox, which was built to not only collect data but also offer members a platform from which they can speak and truly be heard. SoapBox understood the power of offering digital gift cards as incentives to foster panelist engagement. They needed a partner to easily facilitate gift card redemption, present a vast gift card selection and deliver an automated reporting system.
SoapBox connected with FocusVision KinesisPanel for panel management and digital rewards provider, Tango Card, to deliver an integrated and fully-automated platform for distribution of digital rewards. This innovative platform allowed SoapBox to instantly deploy a large variety of rewards through a single environment. Thanks to the seamless integration of Tango Card’s digital rewards with the KinesisPanel panel management tool, respondents were able to shop a wide variety of gift cards from multiple brands. Gift cards were promptly dispersed through an automated system, thus building panelist trust and on-going engagement.
In the Market Research industry, the average response rate for online consumer panels is 7%. Currently, SoapBox averages over 20%, which reflects high levels of panelist satisfaction and engagement. The types of gift cards redeemed illustrates the widespread diversity among consumer preferences and the importance of offering a broad incentive program.
“We are able to provide our panelists with a brilliant experience, helping us increase satisfaction, while decreasing time spent managing our program. Thanks to KinesisPanel, we have increased engagement, loyalty and retention”