Within research, video sources have multiplied – from focus group recordings, online communities and in-person ethnographies to Webcam interviews and video-open ends within surveys.
Qualitative video footage provides a glimpse into the stories, emotions, and expressions of participants. In this eBook, we’ll walk you through how FocusVision Video Insights can be used to create compelling narratives and robust research reports that live beyond the boundaries of the infamous virtual vault.
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