Case Study

Helping Researchers Get Closer to Human Influences on Medical Treatment Decisions

Learn how Mojo Brand Development, a UK-based healthcare market research specialist, and FocusVision conducted an exploratory research project to:

  • Capture physician thoughts, experiences and responses closer to the moment of decision than traditional interview techniques.
  • Examine these moments before time allowed physicians to post-rationalize or “medicalize” their decisions.

“By combining new technology with established qualitative techniques we now have a methodology that enables us to look at decisive moments with greater clarity and depth. This provides a valuable addition to the researcher’s toolkit” ~ Jon Chandler, Mojo Brand Development

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