Forrester Study

How Customers Think, Feel, And Act: The Paradigm Of Business Outcomes

FocusVision commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The study found that the way customers think and feel about an experience can predict how they will act toward a brand.

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Forrester Study
  • How to increase business outcomes like revenue, advocacy, and loyalty upward
  • Brands have misconceptions of what data properly measures how customer think and feel
  • How to understand why one customer chooses to buy while another doesn’t
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How Customers Think, Feel and Act: The Paradigm Of Business Outcomes