Case Study

Bottoms Up: How Digital Qual Helped Pampers® Re-Evaluate Diaper Sizing

Explore the research path Procter & Gamble took to understand:

  • How baby and toddler growth transitions affected purchasing behaviors related to their Pampers® diaper brand.
  • The two main issues parents experience when switching diaper sizes for their children.

Fill out the form below to download this Case Study:

* Indicates a required field.