The Importance of Fit in The Diaper Wars | FocusVision Skip to main content

Case Study

Bottoms Up: How Digital Qual Helped Pampers® Re-Evaluate Diaper Sizing

Explore the research path Procter & Gamble took to understand:

  • How baby and toddler growth transitions affected purchasing behaviors related to their Pampers® diaper brand.
  • The two main issues parents experience when switching diaper sizes for their children.

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