When taking an iterative approach, the questions asked evolve, adapt and change from one conversation to another, building layers of insight.
FocusVision InterVu provides a web-cam based approach to go beyond traditional survey and online communities for such conversations. This allows for maximum flexibility, quick responses and continuing dialogues that deliver rich insights.
10 Tips for Managing Your Online Focus Group
In many ways, leading a focus group discussion virtually is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure success.Read Now