When taking an iterative approach, the questions asked evolve, adapt and change from one conversation to another, building layers of insight.
FocusVision InterVu provides a web-cam based approach to go beyond traditional survey and online communities for such conversations. This allows for maximum flexibility, quick responses and continuing dialogues that deliver rich insights.
8 tips for managing your webcam discussion
In many ways, leading a focus group discussion virtually is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure success.Read Now