Illustrating an Iterative Insights Approach

When taking an iterative approach, the questions asked evolve, adapt and change from one conversation to another, building layers of insight.

FocusVision InterVu provides a web-cam based approach to go beyond traditional survey and online communities for such conversations. This allows for maximum flexibility, quick responses and continuing dialogues that deliver rich insights.

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Best Practice

10 Tips for Managing Your Online Focus Group

In many ways, leading a focus group discussion virtually is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure success.

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