The ways in which we collect insights have evolved rapidly in recent decades. The researchers’ toolkit has expanded from door-to-door interviewing to the creation of qualitative and quantitative tools using a variety of technologies. Join us as we discuss this evolution, and the path forward.
In this webinar you will learn:
- How research techniques have evolved over the past century
- The significance of culture in research approaches
- The importance of holistic views in driving today’s research
About the Speaker:
Zoë Dowling, Ph.D., Lead Research Strategist, FocusVision
Zoe Dowling uses her extensive research expertise to help clients best apply FocusVision’s technological solutions. An early internet adopter, she has been involved in online research since the 1990s. She specializes in respondent engagement for web and mobile surveys, as well as qualitative approaches related to online communities and interview techniques. A scholar of innovation, Zoe actively combines traditional and out-of-the-box approaches to adapt effective methodologies to a changing world. She holds a Ph.D. in Sociology from the University of Surrey in England.