A freshly released Forrester study, commissioned by FocusVision, shows that how a customer feels about your brand is 1.5 times more likely to drive a positive business outcome (i.e. purchase, loyalty, advocacy). With this in mind, it’s essential to understand your Customer Truth – how they think, feel and act to create experiences that drive business outcomes.
Yet we rely on our marketing dashboards to provide data on how we are doing and whether we need to change course. But it only tells one side of the story. To succeed in creating great customer experiences, you also need the other side – the small data gathered by talking directly to your customers.
In this webinar you will learn how to:
- Get insights that are essential to build the right experiences.
- Really know your customers and how this data can be used across the board.
- Add customer research to help build your marketing foundation and inspire your work.