White Paper

Introducing The Modern Family Report: Melding Quant and Qual to Reframe our Understanding of Modern Families

It’s no secret that families have changed drastically over the last few decades. The changing demographics, family composition and rise of Millennials into the ranks of America’s parents have all been well documented in our industry and trumpeted in the press. But what is not as well understood is how these enormous changes will affect modern family consumer habits: how families choose brands and how product marketers should be communicating with them.

Download our white paper to understand the drivers and dynamics of the new modern family, and understand how consumer decision-making occurred within today’s families.

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