More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations - FocusVision Skip to main content

White Paper

More than Just a Lighthearted Activity: Understanding Social Media Video Sharing Behaviors and Motivations

This paper highlights how the growing trend of branded video sharing is affecting consumer behavior. FocusVision sought to better understand this trend and executed a research study among consumers in the United States and United Kingdom. This paper outlines the full details of this research, along with implications for researchers.

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