From a knock on the door to petabytes of behavioral data, the market research toolkit has come a long way. Echoed in industries around the world, the rapid pace of change means each year brings ‘the next big thing’. Most often over the past decade, this has been a new technology promising to revolutionize how we collect data. However, that trend may be coming to a close.
Drawing on primary and secondary research, this webinar will cut through the hyperbole to take a fresh look at the state of play within market research. We’ll begin by looking back as a way to frame the tools and approaches used today and project what 2019 will bring.
In this webinar, we explored:
- How companies are conducting research and how it compares to earlier methodologies
- Current sources of frustration and what you’d change
- What this means for insights overall in 2019 and beyond