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Looking Ahead to 2019 – Trends in Consumer Research

From a knock on the door to petabytes of behavioral data, the market research toolkit has come a long way. Echoed in industries around the world, the rapid pace of change means each year brings ‘the next big thing’. Most often over the past decade, this has been a new technology promising to revolutionize how we collect data. However, that trend may be coming to a close.

Drawing on primary and secondary research, this webinar will cut through the hyperbole to take a fresh look at the state of play within market research. We’ll begin by looking back as a way to frame the tools and approaches used today and project what 2019 will bring.

In this webinar, Looking Ahead to 2019 – Trends in Consumer Research, we explored:

  • How companies are conducting consumer research and how it compares to earlier methodologies
  • Current sources of frustration and what you’d change
  • What this means for insights overall in 2019 and beyond

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