Webinar

Looking Good: Avon Taps into the Latin American Cosmetic Consumer

 

This informative case study with Avon highlights the Latin American woman’s relationship with cosmetics, and provides a deeper understanding of associated branding issues.

What you will learn:

  • How makeup helps reinforce a woman’s individuality and identity, and helps define her space within family, work and society as a whole.
  • Which items women carry in their “beauty bags” and how this can help highlight purchasing trigger points and new business opportunities.

If you would like to learn more, please fill out the form below:

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