Looking Good: Avon Taps into the Latin American Cosmetic Consumer


This informative case study with Avon highlights the Latin American woman’s relationship with cosmetics, and provides a deeper understanding of associated branding issues.

What you will learn:

  • How makeup helps reinforce a woman’s individuality and identity, and helps define her space within family, work and society as a whole.
  • Which items women carry in their “beauty bags” and how this can help highlight purchasing trigger points and new business opportunities.

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