White Paper

FocusVision 2015 Annual MR Technology Report

Meaning’s annual survey of over 200 research companies worldwide (206 companies in 2015) reveals an industry that is innovating incrementally in a number of different areas, though possibly not as fast as it needs to. While the sands are definitely shifting in the area of data collection, developments are less rapid – though the need for change no less urgent – in the area of analysis and results delivery. Software developers, though, may take heart because the industry continues to show not only an appetite for new software of all types, but also seems to place a reliance on its technology partners as a dependable source of innovation.

Download this white paper to learn about the future of market research, and examples of FocusVision’s proactive efforts to improve the industry as a whole.

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