White Paper

Merging Quant+Qual Research to Reframe our Understanding of Modern Families

FocusVision, The Family Room LLC and Lightspeed GMI collaborated on a research project to understand the key decision-making drivers and dynamics of today’s families. This study shined a light on:

  • Millennials rising into the ranks of parenthood, and how these dynamics affect modern family consumer habits.
  • How today’s families choose brands and how product marketers should communicate with them.

“We wanted to provide entire families with the tools to tell us how they think, feel and act in-the-moment. Using the FocusVision platform, we were able to easily engage multiple family members in their own environments, and get the desired results.” ~ George Carey, Founder and CEO of The Family Room

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