Ypulse, a leading authority on Millennial tweens, teens and young adults, sought a mobile-centric solution that would encompass alternate forms of data collection to effectively communicate with Millennials. Partnering with FocusVision, they:
- Created a unique and scalable app with full mobile functionality across panel management and survey platforms.
- Allowed panelists to participate in every portion of the project on a mobile-responsive, user-friendly and stylish platform.
“KinesisPanel was the first in the market to capitalize on mobile for market research, and they’ve remained the leader in this field for over a decade. We knew if we wanted to get this right, we needed KinesisPanel.” ~ Dan Coates, Ypulse President and Co-Founder