Case Study

Millennial-Friendly Market Research by KinesisPanel: There’s an App for That

Ypulse, a leading authority on Millennial tweens, teens and young adults, sought a mobile-centric solution that would encompass alternate forms of data collection to effectively communicate with Millennials. Partnering with FocusVision, they:

  • Created a unique and scalable app with full mobile functionality across panel management and survey platforms.
  • Allowed panelists to participate in every portion of the project on a mobile-responsive, user-friendly and stylish platform.

“KinesisPanel was the first in the market to capitalize on mobile for market research, and they’ve remained the leader in this field for over a decade. We knew if we wanted to get this right, we needed KinesisPanel.” ~ Dan Coates, Ypulse President and Co-Founder

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