Interactive questions can enhance survey usability and improve respondent engagement, but along with their advantages, they can come with their own pitfalls.
An interactive survey question can be a graphical or dynamic alternative to the more traditional checkbox or radio button survey question design. They can include star ratings, satisfaction sliders, or more advanced and engaging options like card sorters or virtual magazines.
In this webinar, we covered:
- Best practices for using interactive questions for research specialists
- How to avoid common pitfalls
- What experimental evidence has taught us about interactive questions
Get the most out of your online surveys and customer insights.
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