Panel Discussion: Conversations with Transformative Researchers – How Research is Changing and What It Means

Webinar Synopsis: In our freshly released 2nd annual ‘How You Research’ study, we saw some interesting year-on-year changes – an increase in many of the research areas that you are exploring, especially Customer Journey research, a continual keen interest in all aspects of mobile research, a decline in the use of in-person focus groups and heightened frustrations with budget.
Join FocusVision’s Zoe Dowling, Ph.D. as she leads a panel discussion that includes Shelly Bouren, Research Manager at the Detroit Pistons and Tiffany Ng, Senior Manager, Consumer Insights at Experian, Krista Hilton, Ph.D., Senior UX Researcher & Ethnographer at ADP, discussing the findings, how it relates to their experiences within their companies, and how the role of the transformative researcher is evolving.

In this webinar, we will cover:

  • Whether we are seeing the death of the in-person focus group
  • The biggest frustrations facing enterprise researchers today
  • How technology can help researchers

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