Without our participants, we would not have any research. Yet how we reach potential respondents, and the ensuing data quality is a source of on-going concern. Indeed, in our recently released ‘How You Research’ study, frustrations with sample remained at the top for the 3rd year running.
To unpack these concerns, and offer ways that you can elevate your sample quality, Matt Gaffney, CEO & Founder at Branded Research, Inc., Ted Pulsifer, Executive Vice President, Enterprise Solutions at Schlesinger Group, Katy Mallios, Director of Partner Programs and Operations at Lucid, and Lisa Wilding-Brown, Chief Research Officer at InnovateMR – all of whom are FocusVision Decipher Sample Marketplace partners – join Zoe Dowling, SVP Research at FocusVision for an educational discussion around sample. There will be plenty of time for Q&A, so bring your questions!
What we’ll cover:
• How sample works in today’s online world,
• The questions you should be asking of your sample providers,
• Steps you can take to elevate with data quality