A cancer diagnosis is life-altering for patients and caregivers alike. In effort to provide an empathetic service environment, a leading pharmaceutical company turned to Market Strategies International to:
- Provide a deeper understanding of the personal dynamics related to diagnoses and treatment decisions, from the caregiver perspective.
- Uncover how caregivers interact with the individuals they are supporting, as well as other caregivers.
“The FocusVision platform was easy and approachable for all parties involved, and the participants were the most engaged of any I’ve ever worked with.” ~Nicky Halverson, Vice President, Market Strategies International