Snack Attack: Using Mobile Digital Qual to Hack the Snack Aisle
Recent studies have shown that consumers remember less about their shopping experiences as they rely more on technology and information previously committed to memory being stored on mobile devices. Watch this webinar to learn:
- How FocusVision and Fresh Intelligence, a North American market research firm, were able to hack the snack aisle to investigate shopping habits and purchasing decision factors among snack food consumers.
- How researchers can utilize technology to ensure in-the-moment consumer memory and recall capture.
If you would like to learn more, please fill out the form below:
* Indicates a required field.