This paper highlights the importance of incorporating human emotions in market research. With the 2016 Presidential election as a backdrop, FocusVision’s Decipher survey technology was used to capture emotion-driven insights from an online sample of 2,000 individuals, representing a cross-section of the United States population. Learn how and why we chose this route, and what Americans had to say.
The Science of Emotion: How America Experiences Clinton & Trump
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