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The State of MRX: Industry Trends and Implications


Technology powers much of today’s research and is driving many future developments in our industry. Now in its 13th year, the 2016 Market Research Annual Report, conducted by meaning, ltd., spoke to over 200 research companies worldwide. The report provides valuable updates related to the positioning of current research technologies within market research, and the emergence of new ones. Join us as we dive into this enlightening report.

You will learn about:

  • Research Modes – the evolving use of CAPI, CATI and CAWI (web interviewing), along with the continued proclivity of smartphone interviews.
  • Big Data and Social Media – the role big data plays within a research project and relates to survey data, and where social media fits into the picture.
  • Storytelling – how researchers understand and use storytelling in today’s research.

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