The Survey Octopus: A Practical Guide to Designing Better Surveys

Creating surveys that work for participants and deliver high quality insight is no mean feat. This is because the survey process is complex, with multiple considerations at every step in the journey.

In this webinar, guest speaker Caroline Jarrett, the forms and survey specialist, will introduce the Survey Octopus, her friendly way of talking about the many issues that make surveys one of the most challenging research methods. Caroline will also explain how her Survey Octopus maps into the Total Survey Error concept that underpins the work of many survey methodologists.

The Survey Octopus will help you design better surveys by thoughtfully considering:
• What you want to ask about
• Who you want to ask
• The number of people you need to ask

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