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Using 24tru to Harness the Power of Video Storytelling in Research

 

Even in a data-driven world, compelling customer video remains the most impactful research deliverable. Seeing faces, hearing voices and understanding emotions creates a different level of customer connection and empathy. And, when video can be integrated with survey data to fuse quant and qual insights, the ability to truly understand and act upon research becomes a reality.

But while video is such a desirable research artifact, it has traditionally been time intensive to organize, manage and distill into effective storytelling. Until now.

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