In today’s data-driven economy, the race to understand the customer to effectively target and sell to them has sparked more change in the way we do business than in any other time in history. However, despite access to more customer data than at any point in history, only 23% believe their organization understands why its customers act the day they do.
This is a key piece of data for business, as shown by the success in companies that are integrating and using Big and Small Data. These companies are achieving business goals all the others are striving for – revenue growth, profitability, the successful introduction of new products and services, operational efficiencies.
According to a new study by Harvard Business Review Analytical Services (HBRAS), sponsored by FocusVision, a small group (15%) of the study participants – the Leaders – have reached this ideal state.
In this webinar, we’ll dive into the result of the HBRAS study, exploring:
- The gap in customer understanding
- The case for big and small data
- Challenges to customer insight integration
- Learning from the Leaders