We’re not talking about just “the voice of your customer”, but their minds, their true perspectives: Why they do what they do. How they think, feel, act.
Our comprehensive survey software, online focus groups, live video, and online community monitoring enable you to listen, view, connect and engage with your customers to gain an understanding and clear perspective of what drives their behavior and decisions so that you can design the right customer experience.
Want to understand how our comprehensive survey software and customer insights software can help in your marketing research? Watch this 90-second video.
What we do
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Industry leaders trust our survey software and customer insights software for their quantitative research and qualitative research.
Let us help you get your Customer Truth™
It isn’t enough for businesses to simply gain an understanding of their customers in terms of their experiences with brand, product, and services. Brands need to understand their customer holistically—their lives, the attitudes, options, and values. In essence, they need to understand their customer’s truths.
Read White PaperWhen you listen, view, connect and engage with your customers multi-dimensionally, you can truly understand what drives their behavior and decisions. This empowers you to create exceptional customer experiences. Simply put, it enables you to connect your story to theirs.
Customer Experience
Know your shopper journeys, get the Voice of the Customer (VOC) program, talk to your website users, understand your users’ online experience, and find out how and why people use your products. Learn more
Brand
Segment and target the right customer, find out your Net Promoter Score, and ad testing. Learn more
Product
Products and services testing, naming, pricing, and packaging. Learn more
Employee
Employee satisfaction surveys. Set 360-degree employee reviews. Learn more
Catch up on the latest market research news, tips, tricks, and opinions.
Ad testing is a multi-pronged effort of gathering survey feedback from your customers in order to execute and deliver effective marketing and advertising campaigns. Learn how copy test and ad tracking surveys are used to cover any medium, including radio, television, digital, outdoor, and more.
Using incentives in survey research is a common method for encouraging respondent participation. However, incentives are just one of many factors that affect survey participation, so before you spend money to fund your incentives, consider whether it’s really necessary or even appropriate.
Zoë Dowling explores why using free tools for research isn’t just ineffective but potentially costly, why we need dedicated research technology for data protection and security, and how purpose-built research solutions help us do our jobs better.
Everything is encrypted, with protocols like Secure Socket Layer (SSL). Your data will follow the EU-US Privacy Shield Framework.
Our service team can consult on how to design your research, roll it out, train your people, and report on your results. They can also help recruit and manage panels, and train you to use our tools.
