Super Bowl LV: The NFL’s Authenticity Challenge
Two years ago, I wrote about Superbowl Sunday, Super Meh Sunday, and my bland response to the day. My sentiment…
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But What About the Sample: 3 Take-Aways
Last week I was delighted to host Part Two of our “But What About The Sample” panel discussion with our…
5 Steps to Building a Voice of the Customer (VoC) Program
As its name suggests, VoC is all about listening to your customer – understanding the experience that they have had…