Millennials’ House and Home Trends
Editors Note: In this guest blog, Mark Kooyman explores the world of millennials and their home lives during the time…
Using the right research technology can get you close enough to understand what customer's think and how they feel
As COVID-19 Restrictions Lift, Understand How Your Customers Think and Feel
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The Missing Component to Winning in the Experience Economy – Understanding Your Customer Truth Is the Key
It isn’t enough for businesses to simply gain an understanding of their customers in terms of their experiences with brand, product, and services. Brands need to understand their customer holistically—their lives, the attitudes, opinions, and values. In essence, they need to understand their customer’s truths.
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Insights within Enterprises – Three Areas of Change Brought About by COVID-19
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Good or bad, we’ve all heard advice similar to the following at one point throughout our career: “Don’t bite off…
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