Research is Good. Good Research is Better. Actionable Insights, Best.
Last month I took a big vacation to a beautiful Hawaiian resort. The grounds were beautiful, the rooms luxurious and…
Discover how your customer thinks, feels and acts for better business outcomes.
Unlock Customer Truth™ for Business Growth
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What we do
It’s so much more than market research
Our comprehensive survey software, online focus groups, live video, and online community monitoring get you close enough to listen, view, connect and engage with your customers to gain an understanding and clear perspective of what drives their behavior and decisions so that you can design the right customer experience.
Want to understand how our comprehensive survey software and customer insights software can help in your marketing research? See for yourself – Watch this 90-second video.
What we do
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Trusted by industry leaders
Industry leaders trust our survey software and customer insights software for their quantitative research and qualitative research.
Let us help you get your Customer Truth™
Traditional Marketing is Dead. It's About Experience.
The Missing Component to Winning in the Experience Economy – Understanding Your Customer Truth™ Is the Key
It isn’t enough for businesses to simply gain an understanding of their customers in terms of their experiences with brand, product, and services. Brands need to understand their customer holistically—their lives, the attitudes, opinions, and values. In essence, they need to understand their customer’s truths.
Read White PaperHow we help
Advanced surveys & reporting for quantitative research, qualitative research, live video and online focus groups help you get to your Customer Truth™
Seeing is believing. When you listen, view, connect and engage with your customers multi-dimensionally, you can truly understand what drives their behavior and decisions. This empowers you to create exceptional customer experiences. Simply put, it enables you to connect your story to theirs.
Customer Experience
Add valuable data to your marketing data
Know your shopper journeys, get the Voice of the Customer (VOC) program, talk to your website users, understand your users’ online experience, and find out how and why people use your products. Learn more
Brand
Get your customer’s perspective
Segment and target the right customer, find out your Net Promoter Score, and ad testing. Learn more
Product
Create something people want
Products and services testing, naming, pricing, and packaging. Learn more
Employee
Happy employees lead to successful companies
Employee satisfaction surveys. Set 360-degree employee reviews. Learn more
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Catch up on the latest market research news, tips, tricks, and opinions.
Technology As The Enabler: How You Research
As researchers, we love learning about the world around us. What people are doing, why they are doing it, what…
How Do You (and Others) Do Research?
As insight professionals, we are always seeking to understand our customers, learn their opinions, what frustrates and excites them, how…
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Your data is secure
Everything is encrypted, with protocols like Secure Socket Layer (SSL). Your data will follow the EU-US Privacy Shield Framework.
You’ll have help
whenever you need it
Our service team can consult on how to design your research, roll it out, train your people, and report on your results. They can also help recruit and manage panels, and train you to use our tools.