Our comprehensive survey software, online focus groups, live video, and online community monitoring get you close enough to listen, view, connect and engage with your customers to gain an understanding and clear perspective of what drives their behavior and decisions so that you can design the right customer experience.
Want to understand how our comprehensive survey software and customer insights software can help in your marketing research? See for yourself – Watch this 90-second video.
What we do
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Industry leaders trust our survey software and customer insights software for their quantitative research and qualitative research.
Let us help you get your Customer Truth™
It isn’t enough for businesses to simply gain an understanding of their customers in terms of their experiences with brand, product, and services. Brands need to understand their customer holistically—their lives, the attitudes, opinions, and values. In essence, they need to understand their customer’s truths.
Read White PaperSeeing is believing. When you listen, view, connect and engage with your customers multi-dimensionally, you can truly understand what drives their behavior and decisions. This empowers you to create exceptional customer experiences. Simply put, it enables you to connect your story to theirs.
Customer Experience
Know your shopper journeys, get the Voice of the Customer (VOC) program, talk to your website users, understand your users’ online experience, and find out how and why people use your products. Learn more
Brand
Segment and target the right customer, find out your Net Promoter Score, and ad testing. Learn more
Product
Products and services testing, naming, pricing, and packaging. Learn more
Employee
Employee satisfaction surveys. Set 360-degree employee reviews. Learn more
Catch up on the latest market research news, tips, tricks, and opinions.
The most common way to analyze survey data is through the use of a crosstab. Survey data is ‘split’ or ‘segmented’ in order to compare the opinions and behaviors between one subgroup and another. Looking at data this way can give you a more thorough understanding of your customers.
The success of Customer Experience should begin with decisions made by the CEO. Only through this unified pursuit of Customer Truth™ will brands be able to create and operationalize a sustainable and predictable business model for the future, and a brand experience which is valued by their customer.
Behold the customer journey map. A straightforward process and framework that aims to capture the full customer experience. Here are my 4 broad steps that can help you make this work within your organization.
Everything is encrypted, with protocols like Secure Socket Layer (SSL). Your data will follow the EU-US Privacy Shield Framework.
Our service team can consult on how to design your research, roll it out, train your people, and report on your results. They can also help recruit and manage panels, and train you to use our tools.
