Survey open ends often uncover insight gold, be it through a nugget that beautifully sums up how people are feeling…
Large Scale Study
When the biggest cultural organizations wanted to
understand how Covid affected their audiences,
they joined forces to run an intensive study.
It’s so much more than market research
Our comprehensive survey software, online focus groups, live video, and online community monitoring get you close enough to listen, view, connect and engage with your customers to gain an understanding and clear perspective of what drives their behavior and decisions so that you can design the right customer experience.
Want to understand how our comprehensive survey software and customer insights software can help in your marketing research? See for yourself – Watch this 90-second video.
What we do
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Traditional Marketing is Dead. It's About Experience.
The Missing Component to Winning in the Experience Economy – Understanding Your Customer Truth Is the Key
It isn’t enough for businesses to simply gain an understanding of their customers in terms of their experiences with brand, product, and services. Brands need to understand their customer holistically—their lives, the attitudes, opinions, and values. In essence, they need to understand their customer’s truths.Read White Paper
Already it seems cliched to comment on the unexpectedness of 2020 and the unprecedented changes that it has wrought. Nevertheless,…