The most common way to analyze survey data is through the use of a crosstab. Survey data is ‘split’ or ‘segmented’ in order to compare the opinions and behaviors between one subgroup and another. Looking at data this way can give you a more thorough understanding of your customers.
It’s so much more than market research
Our comprehensive survey software, online focus groups, live video, and online community monitoring get you close enough to listen, view, connect and engage with your customers to gain an understanding and clear perspective of what drives their behavior and decisions so that you can design the right customer experience.
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Traditional Marketing is Dead. It's About Experience
The Missing Component to Winning in the Experience Economy – Understanding Your Customer Truth™ Is the Key
It isn’t enough for businesses to simply gain an understanding of their customers in terms of their experiences with brand, product, and services. Brands need to understand their customer holistically—their lives, the attitudes, opinions, and values. In essence, they need to understand their customer’s truths.Read White Paper
The success of Customer Experience should begin with decisions made by the CEO. Only through this unified pursuit of Customer Truth™ will brands be able to create and operationalize a sustainable and predictable business model for the future, and a brand experience which is valued by their customer.