Mining for Insight Gold: Five Tips for Crafting Successful Open-End Questions
Survey open ends often uncover insight gold, be it through a nugget that beautifully sums up how people are feeling…
Using the right research technology can get you close enough to understand what customer's think and how they feel
As COVID-19 Restrictions Lift, Understand How Your Customers Think and Feel
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Traditional Marketing is Dead. It's About Experience.
The Missing Component to Winning in the Experience Economy – Understanding Your Customer Truth Is the Key
It isn’t enough for businesses to simply gain an understanding of their customers in terms of their experiences with brand, product, and services. Brands need to understand their customer holistically—their lives, the attitudes, opinions, and values. In essence, they need to understand their customer’s truths.
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Advanced surveys & reporting for quantitative research, qualitative research, live video and online focus groups help you get to your Customer Truth
Seeing is believing. When you listen, view, connect and engage with your customers multi-dimensionally, you can truly understand what drives their behavior and decisions. This empowers you to create exceptional customer experiences. Simply put, it enables you to connect your story to theirs.
Customer Experience
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Employee satisfaction surveys. Set 360-degree employee reviews. Learn more
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Millennials’ House and Home Trends
Editors Note: In this guest blog, Mark Kooyman explores the world of millennials and their home lives during the time…
Insights within Enterprises – Three Areas of Change Brought About by COVID-19
Already it seems cliched to comment on the unexpectedness of 2020 and the unprecedented changes that it has wrought. Nevertheless,…
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