Quantitative? Qualitative? When to Use One or the Other or Both in Your Research
You might have heard of the terms quantitative and qualitative. These are categories describing the two main approaches to market…
Discover how your customer thinks, feels and acts for better business outcomes.
FocusVision Decipher: Surveys from Simple to Sophisticated
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See For Yourself98% of Companies Agree that Knowing Their Customer is Crucial to Building Great Customer Experiences. See What Data You Need.
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What we do
It’s so much more than market research
Our comprehensive survey software, online focus groups, live video, and online community monitoring get you close enough to listen, view, connect and engage with your customers to gain an understanding and clear perspective of what drives their behavior and decisions so that you can design the right customer experience.
Want to understand how our comprehensive survey software and customer insights software can help in your marketing research? See for yourself – Watch this 90-second video.
What we do
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Industry leaders trust our survey software and customer insights software for their quantitative research and qualitative research.
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Traditional Marketing is Dead. It's About Experience.
The Missing Component to Winning in the Experience Economy – Understanding Your Customer Truth™ Is the Key
It isn’t enough for businesses to simply gain an understanding of their customers in terms of their experiences with brand, product, and services. Brands need to understand their customer holistically—their lives, the attitudes, opinions, and values. In essence, they need to understand their customer’s truths.
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Advanced surveys & reporting for quantitative research, qualitative research, live video and online focus groups help you get to your Customer Truth™
Seeing is believing. When you listen, view, connect and engage with your customers multi-dimensionally, you can truly understand what drives their behavior and decisions. This empowers you to create exceptional customer experiences. Simply put, it enables you to connect your story to theirs.
Customer Experience
Add valuable data to your marketing data
Know your shopper journeys, get the Voice of the Customer (VOC) program, talk to your website users, understand your users’ online experience, and find out how and why people use your products. Learn more
Brand
Get your customer’s perspective
Segment and target the right customer, find out your Net Promoter Score, and ad testing. Learn more
Product
Create something people want
Products and services testing, naming, pricing, and packaging. Learn more
Employee
Happy employees lead to successful companies
Employee satisfaction surveys. Set 360-degree employee reviews. Learn more
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In Search of Video Highlights (Part One)
When I think about the biggest challenges and greatest opportunities in market research, it always comes down to the quality…
Use a Template to Help You Get Started Building Your Surveys
FocusVision Decipher is the leading enterprise survey and reporting solution that allows your organization to truly understand how your customers…
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Our service team can consult on how to design your research, roll it out, train your people, and report on your results. They can also help recruit and manage panels, and train you to use our tools.