Perhaps due to its popularity and ease of use, significance tests are often used and abused as a test of “truth” to validate data findings. In reality, it does no such thing. While a significance test can be used as a means towards data insight, what it actually uncovers is very narrow in scope.
It’s so much more than market research
Our comprehensive survey software, online focus groups, live video, and online community monitoring get you close enough to listen, view, connect and engage with your customers to gain an understanding and clear perspective of what drives their behavior and decisions so that you can design the right customer experience.
Want to understand how our comprehensive survey software and customer insights software can help in your marketing research? See for yourself – Watch this 90-second video.
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Traditional Marketing is Dead. It's About Experience
The Missing Component to Winning in the Experience Economy – Understanding Your Customer Truth™ Is the Key
It isn’t enough for businesses to simply gain an understanding of their customers in terms of their experiences with brand, product, and services. Brands need to understand their customer holistically—their lives, the attitudes, options, and values. In essence, they need to understand their customer’s truths.Read White Paper
Question writing is one of the most fundamental aspects of survey research. The answers and insights you get from your…
What happens when all of the messaging that we have orchestrated to attract and engage an audience is not what they hear when they talk to your customer-facing employees? That’s exactly what we set out to understand in a joint study with InnerView.