Super Bowl LV: The NFL’s Authenticity Challenge
Two years ago, I wrote about Superbowl Sunday, Super Meh Sunday, and my bland response to the day. My sentiment…
The best choice for online Focus Groups and IDIs.
Learn moreWhen the biggest cultural organizations wanted to understand how Covid affected their audiences, they joined forces to run an intensive study.
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Our comprehensive survey software, online focus groups, live video, and online community monitoring get you close enough to listen, view, connect and engage with your customers to gain an understanding and clear perspective of what drives their behavior and decisions so that you can design the right customer experience.
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Seeing is believing. When you listen, view, connect and engage with your customers multi-dimensionally, you can truly understand what drives their behavior and decisions. This empowers you to create exceptional customer experiences. Simply put, it enables you to connect your story to theirs.
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Know your shopper journeys, get the Voice of the Customer (VOC) program, talk to your website users, understand your users’ online experience, and find out how and why people use your products.
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Learn moreTwo years ago, I wrote about Superbowl Sunday, Super Meh Sunday, and my bland response to the day. My sentiment…
Last week I was delighted to host Part Two of our “But What About The Sample” panel discussion with our…
As its name suggests, VoC is all about listening to your customer – understanding the experience that they have had…