Editors Note: With our expanded Sample Marketplace capabilities within FocusVision Decipher, we wanted to spotlight the sample providers enabling your…
98% of Companies Agree that Knowing Their Customer is Crucial to Building Great Customer Experiences. See What Data You Need.Read the full report
It’s so much more than market research
Our comprehensive survey software, online focus groups, live video, and online community monitoring get you close enough to listen, view, connect and engage with your customers to gain an understanding and clear perspective of what drives their behavior and decisions so that you can design the right customer experience.
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Traditional Marketing is Dead. It's About Experience.
The Missing Component to Winning in the Experience Economy – Understanding Your Customer Truth Is the Key
It isn’t enough for businesses to simply gain an understanding of their customers in terms of their experiences with brand, product, and services. Brands need to understand their customer holistically—their lives, the attitudes, opinions, and values. In essence, they need to understand their customer’s truths.Read White Paper