Using incentives in survey research is a common method for encouraging respondent participation. However, incentives are just one of many factors that affect survey participation, so before you spend money to fund your incentives, consider whether it’s really necessary or even appropriate.
It’s so much more than market research
Our comprehensive survey software, online focus groups, live video, and online community monitoring enable you to listen, view, connect and engage with your customers to gain an understanding and clear perspective of what drives their behavior and decisions so that you can design the right customer experience.
Want to understand how our comprehensive survey software and customer insights software can help in your marketing research? Watch this 90-second video.
What we do
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The Missing Component to Winning in the Experience Economy – Understanding Your Customer Truth™ is the Key
It isn’t enough for businesses to simply gain an understanding of their customers in terms of their experiences with brand, product, and services. Brands need to understand their customer holistically—their lives, the attitudes, options, and values. In essence, they need to understand their customer’s truths.Read White Paper
You Get What You Pay For: Using Free Tools for Research Isn’t Just Inefficient but Potentially Costly
Zoë Dowling explores why using free tools for research isn’t just ineffective but potentially costly, why we need dedicated research technology for data protection and security, and how purpose-built research solutions help us do our jobs better.
One on One: Dawn Colossi on the CMO’s Journey – In the DMN Podcast One-on-One, Dawn Colossi sat with Chris Wood and answered questions about her first 90 days as CMO and discusses how research is the linchpin in her digital-first customer engagement program.