What’s a Good Survey Response Rate?
Survey response rate is the percentage of invited people completing a survey. It is an important figure to monitor and…
Great customer experiences start with understanding your Customer Truth™
We’re not talking about just “the voice of your customer”, but their minds, their true perspectives: Why they do what they do. How they think, feel, act.
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It’s so much more than market research
Our comprehensive survey software, online focus groups, live video, and online community monitoring enable you to listen, view, connect and engage with your customers to gain an understanding and clear perspective of what drives their behavior and decisions so that you can design the right customer experience.
Want to understand how our comprehensive survey software and customer insights software can help in your marketing research? Watch this 90-second video.
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Industry leaders trust our survey software and customer insights software for their quantitative research and qualitative research.
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Traditional Marketing is Dead. It's About Experience
The Missing Component to Winning in the Experience Economy – Understanding Your Customer Truth™ Is the Key
It isn’t enough for businesses to simply gain an understanding of their customers in terms of their experiences with brand, product, and services. Brands need to understand their customer holistically—their lives, the attitudes, options, and values. In essence, they need to understand their customer’s truths.
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Advanced surveys & reporting for quantitative research, qualitative research, live video and online focus groups help you get to your Customer Truth™
When you listen, view, connect and engage with your customers multi-dimensionally, you can truly understand what drives their behavior and decisions. This empowers you to create exceptional customer experiences. Simply put, it enables you to connect your story to theirs.
Customer Experience
Add valuable data to your marketing data
Know your shopper journeys, get the Voice of the Customer (VOC) program, talk to your website users, understand your users’ online experience, and find out how and why people use your products. Learn more
Brand
Get your customer’s perspective
Segment and target the right customer, find out your Net Promoter Score, and ad testing. Learn more
Product
Create something people want
Products and services testing, naming, pricing, and packaging. Learn more
Employee
Happy employees lead to successful companies
Employee satisfaction surveys. Set 360-degree employee reviews. Learn more
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Survey Sample Size: How Much Do I Need?
Choosing the correct sample size is an essential part of running a survey and gathering key insights about the broader population of interest. In this blog, we look at some best practices for determining sample size to serve most all your survey requirements.
Agile Tops the Conversation at Quirks Chicago 2019
Zoë Dowling returned from Quirks Chicago 2019 feeling invigorated by all the changes happening in our industry and with her conviction that the role of the researcher is elevating within organizations.
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Our service team can consult on how to design your research, roll it out, train your people, and report on your results. They can also help recruit and manage panels, and train you to use our tools.