If you’ve ever launched a new product, designed a logo or come up with an advertising claim, getting customer feedback…
FocusVision Decipher: Surveys from Simple to Sophisticated
New innovations for faster, easier insightsSee For Yourself
98% of Companies Agree that Knowing Their Customer is Crucial to Building Great Customer Experiences. See What Data You Need.Read the full report
It’s so much more than market research
Our comprehensive survey software, online focus groups, live video, and online community monitoring get you close enough to listen, view, connect and engage with your customers to gain an understanding and clear perspective of what drives their behavior and decisions so that you can design the right customer experience.
Want to understand how our comprehensive survey software and customer insights software can help in your marketing research? See for yourself – Watch this 90-second video.
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Traditional Marketing is Dead. It's About Experience.
The Missing Component to Winning in the Experience Economy – Understanding Your Customer Truth Is the Key
It isn’t enough for businesses to simply gain an understanding of their customers in terms of their experiences with brand, product, and services. Brands need to understand their customer holistically—their lives, the attitudes, opinions, and values. In essence, they need to understand their customer’s truths.Read White Paper
Is Maximum Difference Scaling (MaxDiff) right for you? Have you ever needed to know what your customers prefer? Whether you…
Welcome to our Market Research Facility Spotlight Blog where our partners have the opportunity to showcase their facility, their experiences,…