Understanding Culture - The Power of a Cross-Sector Collaborative Response to the COVID-19 Crisis
In March 2020, the World Health Organization declared COVID-19 a global pandemic. Shortly thereafter doors began to shut—in office spaces, in retail environments, restaurants, and cultural organizations and experiences, such as museums, theatres and musical performances. This time, the show didn’t go on.
Business Success Despite the Global Pandemic
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Beyond Big Data: Why Small Data Integration Is the Key to CXM Success
In today’s data-driven economy, as companies race to understand the customer, we’re experiencing more change in the way we do business than in any other time in history. However, despite access to more customer data than ever, only 23% believe their organization understands why its customers act the way they do.
Mobilize Me! Design Techniques to Improve Survey Participation and Data Quality
It’s been over a decade since Apple launched the iPhone. Since its inception, smartphone subscriptions have reached 5 billion worldwide, and are expected to grow to close to over 7 billion by 2024 (1). Likewise, the number of people choosing to take surveys on their smartphone or tablet has risen dramatically.
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